The Next Chapter in Data Driven Audience Intelligence

About Tru Optik

Over 3 Billion Per Day

We use Big Data analytics to turn worldwide digital media consumption and sharing into revenue generating actionable intelligence.

Our Power

In today's fast paced and connected world, knowledge is no longer power. Knowing first is, and we understand consumer demand earlier than anyone.

We Provide Insight, Not Just Data

Tru Optik delivers leading indicators of consumer and audience demand across thousands of demographic, psychographic and behavioral metrics.

Our Proprietary Data 100% Cookie Free*

bittorrent logo

bittorrent protocol logo

40% of all movies, tv shows, albums, video games, and software downloads worldwide occur using the BitTorrent Protocol.

We are the only real-time IP verified aggregator of this data.

Analyzed Public Sources

  • youtube
  • soundcloud
  • lastfm
  • instagram
  • spotify
  • rotten tomatoes
  • daily motion
  • vimeo
  • imdb
  • facebook
  • twitter
  • plus many more

Enhance Your Audience Intelligence


Leading indicators of audience demand

IP Verified P2P

Unmonetized Demand

Quantify and Validate


API Suite


Real-time Sprinklers


Tru Space

Aggregate, categorize, analyze, store

Single Solution Warehouse/Analytics


Free short linking with Analytics

*included with every client account


Know what your target audience is doing, not just what they're saying.