The digital advertising market is saturated with hundreds of data providers, multiple DMPs, real-time bidding, agencies, publishers, etc. Tru Optik's goal is to provide a simple value proposition. If you are interested in adding cookie-free demographic, behavioral, and psychographic audience segmentation to boost the power of your offerings, contact us.Contact Us
Tru Optik’s API Suite offers an extremely rich set of APIs with tiered levels of access. Whether you need real-time audience segmentation, third party data enrichment, data driven media programming, or content optimization; Tru Optik has an API that can power your organization with a higher level of audience intelligence.
Our weekly Peer-to-Peer Ratings are the largest source of IP verified audience download data in the world. Validate social signals. Understand the digital demand of any audience segment across demographic and behavioral metrics.
Tru Optik is the world’s largest source of IP verified media download data. Seeding (uploading) and leeching (downloading) statistics, IP locations, tagged metadata, file comments and more.
Our P2P Sprinklers provide enterprise scale peer-to-peer download activity data of TV, music, movies, video games, and software throughout the BitTorrent protocol.
Peer-to-peer data provides indications of audience demand and behavior, much earlier than traditional market research and in a more quantifiable manner than social media analytics.
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Click here to contact us about joining the Beta Group
STAGE: Private Beta
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There will never be a substitute for talented writers, actors and directors in Hollywood. However, in order to increase revenue, protect against loses, and monetize global audience demand, the film industry must embrace data driven decision making. From release timing, to target audience segmentation and post theatre distribution planning; Tru Optik provides the film industry with an unmatched ability to understand and predict audience demand.
Learn more about how our solutions can help you better monetize your content.Contact Us
When making investment decisions, pricing forecasts, or sector evaluations it is essential for research analysts, hedge funds and asset managers to have access to leading indicators of audience and consumer demand. Often this forward-looking insight can be the clearest assessment of future earning potential.
Tru Optik is the only company that cross analyzes keyword, tagged and location enriched social data against IP verified digital download data in real-time. We provide the finance industry with validated and quantifiable audience and consumer demand data for TV, film, music, video games, and software across demographic, behavioral, and psychographic metrics.
Video games are the highest revenue-generating subsector of the entertainment industry. However, there is still a lack of comprehensive audience and consumer intelligence solutions serving the gaming sector. Across PC, mobile, and console games, there is a tremendous amount of opportunity for producers, distributers and retailers to increase revenue by better understanding and predicting consumer demand for content. Tru Optik is unmatched in its ability to micro-segment gamers across behavioral metrics.
KLIX link shortener with real-time detailed analytics for quick easy use all over the web. Elevate to the deepest and most detailed audience insight of any short-linking service. KLIX is currently in closed beta and not accepting any additional users at this time.
Advancements in technology and the overall internet of things have made audience and consumer attention more fragmented than ever before. Demand and sentiment can change across any segment in the blink of an eye. Clicks, views, and likes can be important, or can meaningless. Analytics based on past internal business results can be leading indicators, or relics with no future value. We cross analyze the world’s largest proprietary peer-to-peer digital download data set against mobile, social, web, third party, and your first party data to provide an unprecedented cross-channel understanding of your target audience and consumer.
There may be no industry more affected by the shift to digital consumption than the music industry. As profit margins shrink, using data to drive strategic revenue generating activities is more important than ever. Tru Optik uses its unmatched understanding of global audience demand to deliver actionable intelligence. From sponsorship and licensing, to product placement, tour planning, and distribution let us increase your ability to convert your music catalog and fans into revenue.
Effective Date: January 1, 2014
Tru Optik Data Corporation is committed to respecting your privacy.
Certain identifying information is automatically collected when you visit the Website. We may collect identifying information that allows us to track the number of visitors we receive and the way they navigate through the Website. The types of identifying information collected include the date and time you accessed the Website, the page or pages you visited and images you accessed, other behavior and usage with respect to the Website, the web site you arrived to the Website from and the web site that you depart to as well as the IP address, operating system and browser type of the computer being used to access the Website.
We also collect individually-identifiable personal information (“Personal Data”) that you provide to us, or that you may direct a third party to provide to us, such as your name, e-mail address, physical address, company name, title, telephone number, facsimile number, billing address and social media information. One way that you supply us your Personal Data is when you take an action such as register for an account or otherwise voluntarily supply your Personal Data to us. For example, if you send us an e-mail, or fill out an online account registration form, you are transmitting your Personal Data to us.
We collect additional data through our tracking of traffic that uses peer-to-peer networking protocols. This data may include IP addresses, peer-to-peer downloading, uploading and sharing activity, and other information that is shared over peer-to-peer networks, and may include Personal Data.
We may use IP addresses and anonymous demographic information in the aggregate to share with advertisers and market researchers, and to improve the design of the Website to better serve our customers. We may share this aggregated information with other third parties. While it may be possible to correlate this information to particular individuals, we do not generally do so, though we reserve the right to do so.
We may share Personal Data with third parties that assist us in providing our services or products or otherwise responding to your requests or orders. Further, we may share Personal Data with third parties for market and industry research purposes, for advertising and marketing purposes, and potentially other reasons.
Without limiting the foregoing, we may use your personally identifiable information jointly with any other subsidiary or affiliate wholly-owned or otherwise controlled by us so that they may assist us in achieving any of the purposes of use explained above.
We may transfer any information in its databases, including but not limited to Personal Data, to an affiliate or third party as part of a transfer of business assets.
We may share information obtained by tracking peer-to-peer traffic with third parties. We may supplement this information with additional information about peer-to-peer networking users, including but not limited to, demographic information such as gender, estimated age, geographic location and behavioral metrics and summarized census information and other publicly available information such as estimated education level, homeownership status, and estimated occupation type.
Before sharing this information, it is generally depersonalized and is generally not directly associated with any identified individual. While it may be possible to correlate this information to particular individuals, we do not generally do so, though we reserve the right to do so.
The Website is not intended for children under the age of 13, and we do not intentionally collect Personal Data from children under the age of 13. If you have reason to believe that we have collected Personal Data from someone under 13 years of age, please let us know.
The publishing industry is faced with the daunting task of having to serve as a hub for timely, relevant and engaging content. Articles, pictures, and increasingly video, must resonate with your target audience or that audience will go elsewhere. In addition, social discovery of news is becoming so powerful, that your audience itself is also competition for the attention and engagement that feeds your revenue. How do publishers battle this nexus of forces and ensure they optimize content, cater to audience demand, and deliver for their advertisers? Tru Optik has the comprehensive audience intelligence solutions to take you to that next level.
Audience retention is the lifeblood of success in radio. The biggest driver of retention is the ability to provide your listeners with playlists that appeal to them, and/or subject matter that intrigues and entertains them. Radio broadcasters must now connect with audiences on multiple channels. From web, to social, to the airwaves, we empower unmatched behavioral segmentation of your target audience, and allow you to predict and deliver content that will resonate with your listeners.
More than 40% of all digital media downloaded worldwide is done so through peer-to-peer networks using the open source BitTorrent protocol. It is the #1 source in the world for digital media download content, accounting for more downloads than iTunes, Google Play, and Amazon combined. Downloads via peer-to-peer networks are often the most accurate and quantifiable leading indicator of consumer demand. Tru Optik’s Peer-to-Peer Ratings are powered by our proprietary database, which encompasses the download behavior of hundreds of millions of consumers around the world.
We break down peer-to-peer sharing of the five major categories— TV, music, movies, video games, and software — in just about every way conceivable. Want more access to our full Peer-to-Peer Ratings? Contact us now and find out more about how Tru Optik’s Peer-to-Peer Ratings can give you actionable data to help drive wiser marketing, production, licensing, programming, distribution and piracy mitigation decisions.
There have been many advancements in business intelligence that help retailers both brick and mortar and online make better sense of internal data. What the retail industry has struggled with is evaluating external data sources to uncover leading indicators of consumer demand. Tru Optik’s real-time and predictive understanding of both global and local consumer demand can empower your organization with the ability to make better purchasing, marketing, distribution and pricing decisions.
Every day there is more unmonetized demand for software than any other form of media. Unfortunately, the software industry lacks the timely and accurate audience intelligence required to convert this demand into revenue. From marketing, to subscription model innovation, and product demand analysis; Tru Optik can empower your organization with the data and insight you need to better monetize your software.
Learn more about how Tru Optik can empower your data driven decision making.Contact Us
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By submitting information or material to Tru Optik and/or the Website, you automatically grant to Tru Optik, or warrant that the owner of such material has expressly granted to Tru Optik, the royalty-free, perpetual, irrevocable, non-exclusive right and license to use, copy, reproduce, modify, adapt, publish, translate, perform, display, make derivative works of and distribute such information and/or material (in whole or in part) worldwide and/or to incorporate it in other works in any form, media or technology now known or hereafter developed for the full term of any copyright or other proprietary rights that may exist in such material (including any moral rights), and to grant and authorize sublicenses thereof. You also agree that any other user of the Website may access, display, view, store and reproduce the material for that user’s personal use. You shall not upload, post or otherwise make available on the Site any material protected by copyright, trademark or other proprietary right without the express permission of the owner of the copyright, trademark or other proprietary right and the burden of determining that any material is not protected by copyright rests with you. You shall be solely liable for any damage resulting from any infringement of copyrights, proprietary rights, or any other harm resulting from any of your submissions.
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You agree to indemnity, defend and hold harmless Tru Optik and its directors, employees, agents, affiliates, and clients from and against all demands of liabilities, damage, losses, claims and fees (including attorney’s fees) arising from; your use of the service, data, or code; third party claims based on your access and use of the site; any breach of this agreement by you.
You may terminate your Tru Optik account by discontinuing use of its services. Tru Optik may terminate or suspend your use of the service at any time without notice or liability. Upon termination of this Agreement, your rights to the service will cease immediately.
You will not share your password, let anyone else access your account, or do anything else that might jeopardize the security of your account. You may not transfer your account to anyone without first getting prior written consent from Tru Optik. If you select a user name for your account we reserve the right to remove or reclaim it if we believe appropriate (such as when a trademark owner complains about a user name that does not closely relate to a user's actual name).
If you elect to access any paid component of the Website, you agree to pay all fees and charges associated with your subscription on a timely basis. Tru Optik may change its pricing from time to time, and will communicate any price changes to you. Price changes will take effect at the start of the next billing or subscription period following the date of the price change. By continuing to use the Site after the price change takes effect, you accept the new price.
Tru Optik will make reasonable efforts to keep the Site operational. However, certain technical difficulties or maintenance may, from time to time, result in temporary interruptions. Tru Optik reserves the right, periodically and at any time, to modify or discontinue, temporarily or permanently, functions and features of the Website, with or without notice, all without liability to you for any interruption, modification, or discontinuation of the Website or any function or feature thereof. You understand and agree that Tru Optik has no obligation to maintain, support, upgrade, or update the Site, or to provide all or any specific content through the Website.
Comprehensive, timely and accurate audience intelligence requires the ability to aggregate, categorize, analyze, and store enormous datasets. Tru Space is an innovative new way to accomplish this, providing the ability for data to be warehoused and analyzed in a single solution with maximum flexibility.
The primary goal of Tru Space is to eliminate the requirement of sharding your database once it has reached a certain size; avoiding the headache of additional infrastructure and unnecessary division of a dataset in order to scale. Tables can now grow to hundreds of billions of rows and continue to run directly off disk with no performance degradation. In addition, Tru Space utilizes custom data structures to automatically optimize and normalize data structures as necessary. Using this approach, Tru Space is capable of providing support for multiple secondary indexes and a high compression rate of 25-50x while avoiding the read and write performance penalties found in other traditional database systems.
Tru Space’s data structures are relational in nature. With proprietary automated scripts, data warehousing for backup or offline archival purposes is simple and fast. Tru Space data structures are designed to allow data to migrate between hardware optimized for analytics and warehousing with minimal restructuring. This not only allows fine tuned control over compression vs. performance, but specifically minimizes the amount of time for data to be recategorized as high-priority analytical or offline archival. Tru Space enables trillions of entries to be analyzed, stored and archived, all on the same physical server. Splitting datasets over multiple machines is no longer a time consuming requirement, but instead an optional endeavor in infrastructure optimization.
While Tru Space utilizes a proprietary data structure format; it is designed to work with traditional analytical systems on the market, such as NoSQL solutions or Hadoop. By default, all Tru Space data is indexed to provide primary key or date and time sequential blocks of data, allowing extremely fast exports with no additional work. As a result, in the case of extremely high grade critical analytics, any Tru Space data can be easily and quickly exported into a third party solution where web scale or cluster sharding for performance is necessary.
There is much attention paid to the "second screen" and its impact on audience engagement and retention. However, we at Tru Optik believe the biggest revenue generating battle will actually be over the new "first screen". Viewers are watching more and more time shifted TV. Whether it is by DVRing shows to watch later, streaming online, or downloading from a digital platform or peer-to-peer network; we are rapidly approaching an era where most TV shows will be watched after (or even before) their scheduled airtime.
In addition, much of this viewing will be done on computers and mobile devices. Without understanding the full breadth of this consumption it is impossible to maximize audience size and monetize audience demand. Tru Optik analyzes more TV show downloads than any company in the world and can cross analyze that data against any social, web, mobile, and third party data sources.
If the main goal of marketing and advertising is to increase audience and consumer demand, then the duty of distribution, programming, and licensing of content is to monetize it.
Currently, there is no way for media and entertainment companies to quantify their unmonetized demand. Many companies use social chatter as a leading indicator of audience and consumer demand. Unfortunately, since the number of tweets, likes, and views often have little correlation with actual audience intent; it is hard to base revenue impacting strategic decisions on this data alone.
Tru Optik has created the first real-time Unmonetized Demand Index. We quantify unmonetized demand of digital media content by media category, content owner, title, audience segment, and location.